Juvetti is a sustainable and ethical jewellery brand specialising in fine jewellery made with high-quality lab-grown diamonds, rubies, sapphires, emeralds and other precious gemstones. Our jewellery is ethically and sustainably crafted by fully opting out of precious gemstone and metal mining.
Juvetti was born from a passion for fine jewellery and a desire to responsibly redefine modern elegance. Our mission is to responsibly create beautiful jewellery and give back to the beautiful earth that gave birth to all of us.
Our Commitment to Excellence
We create timeless pieces. Juvetti's precious gemstones are grown in labs powered by sustainable energy, by recreating the conditions in which gemstones form in nature. They enjoy the same chemical structure, alluring optical properties, and striking physical features as natural gemstones. Just like mined stones, lab-grown gemstones vary in quality, yet only the carefully hand-selected, superior stones make the cut for Juvetti. From vivid colour saturation to flawless facets, our gemstones boast all of the finest qualities. Each piece of our jewellery is individually handcrafted to the highest standard by our highly skilled craftsmen.
How Each Piece Is Made
1. Design
Each Juvetti piece begins with an original design sketch, combining timeless elegance with a modern edge. Our designs are refined to perfectly frame the gemstone and ensure lasting wear.
2. Gemstone cutting
Our gemstones are precision-cut by skilled artisans to enhance brilliance, clarity, and colour. Each facet is carefully shaped to bring out the stone’s full beauty.
3. Gemstone inspection
Once cut, every gemstone is hand-inspected for colour consistency, clarity, and symmetry to ensure it meets our exacting standards.
4. Gold frame creation
Our skilled artisans craft the setting from recycled gold or silver, shaping and refining each detail by hand. Each piece is carefully prepared to hold the gemstones with precision and elegance.
5. Gemstone setting
Our gemstones are hand-set by master artisans using traditional tools and techniques. This ensures each stone is perfectly placed, securely held, and beautifully aligned.
6. The final piece
The piece is thoroughly checked, cleaned, and finished. The result is an heirloom-quality jewel ready to be treasured for a lifetime.
Ethical and Sustainable Practices
We want our customers to have peace of mind at every step of our jewellery-making process. That’s why we only use recycled gold and silver in our designs, and our workshops are certified to ensure safe working conditions, fair employee rights, and responsible governance. Ethical and sustainable practices are close to our hearts.
Water pollution and chemical contamination are key environmental issues caused by mining, not to mention the ethical issues and social conflicts that mines bring. This is why, for each Juvetti piece sold, we provide a child in need with a clean water supply for one year. Juvetti wants you to enjoy stunning fine jewellery with integrity and pride.
Become Part of the Journey
Join the Juvetti journey and stay up to date on new collections while supporting our ethical practices. Simply follow us on social media and sign up for our newsletter.
Hi, I’m Nanon
I’m the founder of Juvetti. My mission is to responsibly create beautiful jewellery and give something back to the beautiful earth that gave birth to all of us.
Growing up in Thailand, I witnessed firsthand the impact of gemstone mining. Mistreatment of local communities, contamination of water sources, and land obliteration are just a few of the atrocities that continue to damage our precious earth as a result of gem excavation. Saddened by what I thought was beautiful and romantic, and seeing how our land was actually treated during the excavation of these ‘beautiful’ gems, I was determined to find a means to produce precious gemstones for jewellery without adversely impacting the environment.
Prior to Juvetti, I worked in finance consulting. I had the opportunity to travel around the world and met many people who also desired a more sustainable approach to fashion and jewellery. It became clear to me that an ethical jewellery brand, such as Juvetti, was sorely needed. I drew on my educational experience of studying Chemical Engineering at Imperial College London as well as Business Management at the London Business School. This helped me to identify sustainable and innovative methods of cultivating high-grade precious gemstones in lab environments. From here, I created beautiful jewellery out of these dazzling gemstones and brought them to market – ethical, fine jewellery sustainably produced from conception to completion.
I would be more than happy to answer any questions, book you in for a viewing, or take your feedback. Please reach out to us at contactus@juvetti.com.
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